Directing Real Stories: Crafting Authentic Brand Narratives with Real People with Clayton Lindley
April 16, 2026 · 9:00am - 1:00pm
A hands-on, immersive workshop focused on directing and interviewing real people to create compelling, brand-aligned stories. Participants will learn how to craft meaningful questions, guide authentic conversations, and shape narrative-driven content.
the DETAILS
Our quarterly workshops are designed to inspire, educate, and connect. Each session is a hands-on, immersive experience led by industry experts who bring real-world insight and creativity into the room. Whether you're looking to build new skills, explore fresh ideas, or collaborate with like-minded individuals, our workshops offer a dynamic space to learn by doing and grow with intention.
Who is this workshop for?
Content creators & videographers who know how to shoot, but want to improve how they direct and interview real people
Brand marketers & social media managers responsible for capturing authentic customer or founder stories
Creative entrepreneurs & small business owners who want to tell better stories without relying on actors or scripts
meet your coach: CLAYTON LINDLEY
Clayton Lindley is a filmmaker, creative producer, and owner of Ragtown Media, where he creates bold, story-driven films for brands, documentaries, and live events. Raised around film by his father, award-winning director Roger Lindley, Clayton learned production from the ground up, developing a hands-on understanding of both the technical and creative sides of storytelling. Before launching his production career, he competed internationally as a professional freestyle scooter athlete and built Undialed, one of the largest platforms in action sports. Today, Clayton brings that same high-energy, authentic approach to filmmaking, crafting visuals that stand out and connect on a human level. Producing over 30 documentaries, over 10,000 pieces of short form content and working with brands like RedBull, Make A Wish, Barrett Jackson, The Arizona Cardinals and more.
What to expect:
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We’ll kick things off with a relaxed arrival and welcome, giving everyone a moment to settle in before a brief overview of the day’s flow and what to expect. From there, we’ll move into group introductions—creating space to connect, share your background, and set intentions for what you want to get out of the workshop.
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Focus areas:
Crafting brand-specific interview questions
Guiding authentic conversations with non-professional talent
Identifying emotional beats and narrative arcs
Working with real people across different brand contexts
Balancing structure with spontaneity in interviews
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During the breakout session, you’ll step into a hands-on directing experience, working in small groups on a unique brand scenario. You’ll quickly collaborate to shape a story approach before stepping into a live interview with real talent—testing your instincts in real time. As groups rotate, you’ll also get a behind-the-scenes look at how others interpret and direct the same challenge, offering fresh perspective and inspiration.
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After the breakout sessions, you’ll come back together for a live review of the breakout sessions—where the real learning clicks. You’ll get an inside look at what’s working, what could be stronger, and how raw interviews start to take shape as meaningful stories, all with real-time insight and feedback. We’ll close things out with an open Q&A, giving you space to ask questions, reflect, and leave with clear takeaways you can apply right away.
Ticket: $150*
Ticket includes:
A proven framework for directing authentic, story-driven interviews
Hands-on experience working with real talent in a live setting
Access to workshop footage to use in your portfolio
Behind-the-scenes photo and video content of you in action
Live feedback and insights from Clayton on your work
Meaningful connections with other creatives and collaborators
Coffee, water + snacks to keep you fueled
*MKR MBRS receive 70% discount. Want to learn more about our MKR MBR? Click here.